These automated workflows help nurture a lead into becoming active again as opposed to flinging out an email fishing hook and hoping for a bite.
Re engagement campaign hubspot.
A re engagement campaign is sort of like making lasagna.
Below is an example of a b2b engagement email from hubspot.
You have those foot long flat lasagna noodles that need to be cooked.
There is sauce to be made.
They demonstrate how the preference center works and end the email with two cute illustrations accompanied with related cta buttons for options for engagement.
You give your contacts the opportunity to confirm their opt in status by clicking a cta.
A re engagement campaign is a systematic method for re awakening inactive subscribers while also identifying which email addresses in your database you should let go of.
Consider creating re engagement workflows instead of sending the above as standalone emails to your recipients.
The campaign only involves your stale contacts people who have been on your list for a long time who may or may not still be opening reading and clicking on your emails.
Then it all needs to be carefully assembled given a final shake of parmesan cheese and baked.
Confirming the opt in status of your contacts is considered as a b2b re engagement strategy.
Meat or veggies need to be cooked and cheese grated or crumbled.
Returnpath builds a brief background for the re engagement and allows the subscriber to choose the types of communications they wish to receive.